Reading an excellent SEO post in search engine Journal, a dedicated website for producing latest search news and providing tips and guidelines for the SEO community.
The sentence which stuck in my mind is to go beyond the google search, and you may also think about what it means?
Without Google how can we live is a present condition and googling is the easy solution for the most complicated problems.
According to digital marketing companies in Kerala, search engine algorithms are updated more frequently and to stand ahead of the competition the digital marketing agencies have to sweat more with their ideas.
Why Go Beyond Google Search?
SEO is showing up however and wherever people are searching not just getting the first blue link in any of the popular browsers.
As Cindy Krum, CEO of Mobile Moxie pointed out you must learn how to drive traffic and engagements for things other than just websites.
In his words “ if potential customers are searching for apps , you need to rank in Play stores and App stores. If people are searching for podcasts or videos you need to rank where people search for those things”
Creating an entire search experience should be the goal of digital marketing agencies in branding their clients.
Latest SEO Trends You Need To Know
Understanding the taste and intent of your Audience
Go Beyond Google Search : Most populous country China use Baidu and Sogou widely.
Use Structured Data Markup : As impact of AI is stronger structured data is becoming more important.
Focus on Exceptional Contents : Quality new information is given priority by search engines when a lot of fake and duplicated information is flooding online.
Increase Expertise, Authority and Trustworthiness : EAT ratings are considered for search engine ranking. You cannot rank easily just giving quality content until you become an authority on a given subject.
Invest In Technical SEO : Technical sides of SEO like Website speed , Javascript and progressive web apps are a remarkable area to focus as the complexities of websites grow every year.
More Focus To On Page SEO : For shortening the conversion process , on page SEO must be focused and add features like chatbots and FAQ. Users must be able to navigate easily and they get quick results for their query.
Optimize for featured Snippets and Voice Search : Now people are lazy to write queries but they prefer a voice search, so prepare for that advanced searching trend. Featured snippets and SERP (Search Engine Result Pages) features.
Learn Machine Learning : In 2019 companies need to adopt machine learning to develop unique content for SEO.
Words have the power to crown a King and throw him away if needed , So in digital marketing and SEO always search for genuine studies and findings then go beyond all which may look like honey.
Career in SEO is a cold war between competitors , one with better brains may succeed and the lesser will have to struggle if they do not learn the recent updates and new trends.
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