Best Business Practice For Digital Marketing : Use social Media Wisely

Pen is mightier than the sword is the proverb we all learn in schools. And we knew that newspaper articles, books and other write ups are the most mightier weapons.

Now , just like  smartphones replaced calendar, alarm clock and telephone directory social media has challenged all other printed media and publications in publishing most powerful content publicly, at the next moment  an incident or announcement happened.

Praising social media or criticizing social media has no sense or they are the modern world nonsense. Here we discuss how to use social media wisely for best business outputs.

How to use social media wisely?

1. Select Your Social Media Platform Intelligently : Choose social media platforms intelligently  ,which  are suitable for your business marketing and targeted audience.

Research on each platform and find out who, why and How the platform is utilized . No need to set up a business profile on all social media platforms for name sake if  you won’t get any conversion .

2.  Plan And Schedule Social Media Activities : Type of the information you post and how often you post content, all should be properly planned and scheduled before you start to be active on your profile. Detailed plan should decide who will be managing the platform, editing content , posting content and properly replying to the business enquiries and responses. 

3. Analyze Performance :  Customer engagement with social media profiles, increased web traffic, sales hike , customer response to each post all must be watched and analyzed.

An active social media account can only bring conversion rate to business, innovative ideas, campaigns and promotional programmes should be launched if the performance is weak even after a month.

4. Maintain Professional Look : Audience should fall in love at first sight, you have to maintain a professional look to your social media accounts with the help of a graphic designer.

Make sure the contents are error free and publish images ,pictures which effectively communicate  your business message.

5. Choose content that fits to each social media : Each platform have their own characteristic , so instead of publishing the same content over multiple platforms. Choose content that fits to each social media and audience expectation from that particular profile.

6. Put Consistent Effort And Find What Works For You : Social media should be regularly updated and you have to be consistent on posting day , time and responding to all kinds of feedback's. Adapt to the evolving social media changes and find what really works for your business than duplicating the strategy of your competitors. 

7. Make Happy your Customers : When you give value to your customer , your sale will be automatically increased. Offering discounts, Birthday offers all can make your customers happy through social media platforms. Business and marketing couldn't be taught through long lectures, they need practice and experience. Top digital marketing companies in Kerala are offering free internship programmes to graduate , for making them better digital marketing professionals of tomorrow.

Like some dishes  taste excellent and some others feel ordinary  even though they all follow the same recipe, only wise use of social media makes your business a brand. Otherwise they look like ‘ famous Aviyal  of Kerala Sadya’  everything is  their but the audience didn’t get what really your company is trying to communicate.