Best Business Practice For Digital Marketing : Use social Media Wisely

Pen is mightier than the sword is the proverb we all learn in schools. And we knew that newspaper articles, books and other write ups are the most mightier weapons.

Now , just like  smartphones replaced calendar, alarm clock and telephone directory social media has challenged all other printed media and publications in publishing most powerful content publicly, at the next moment  an incident or announcement happened.

Praising social media or criticizing social media has no sense or they are the modern world nonsense. Here we discuss how to use social media wisely for best business outputs.

How to use social media wisely?

1. Select Your Social Media Platform Intelligently : Choose social media platforms intelligently  ,which  are suitable for your business marketing and targeted audience.

Research on each platform and find out who, why and How the platform is utilized . No need to set up a business profile on all social media platforms for name sake if  you won’t get any conversion .

2.  Plan And Schedule Social Media Activities : Type of the information you post and how often you post content, all should be properly planned and scheduled before you start to be active on your profile. Detailed plan should decide who will be managing the platform, editing content , posting content and properly replying to the business enquiries and responses. 

3. Analyze Performance :  Customer engagement with social media profiles, increased web traffic, sales hike , customer response to each post all must be watched and analyzed.

An active social media account can only bring conversion rate to business, innovative ideas, campaigns and promotional programmes should be launched if the performance is weak even after a month.

4. Maintain Professional Look : Audience should fall in love at first sight, you have to maintain a professional look to your social media accounts with the help of a graphic designer.

Make sure the contents are error free and publish images ,pictures which effectively communicate  your business message.

5. Choose content that fits to each social media : Each platform have their own characteristic , so instead of publishing the same content over multiple platforms. Choose content that fits to each social media and audience expectation from that particular profile.

6. Put Consistent Effort And Find What Works For You : Social media should be regularly updated and you have to be consistent on posting day , time and responding to all kinds of feedback's. Adapt to the evolving social media changes and find what really works for your business than duplicating the strategy of your competitors. 

7. Make Happy your Customers : When you give value to your customer , your sale will be automatically increased. Offering discounts, Birthday offers all can make your customers happy through social media platforms. Business and marketing couldn't be taught through long lectures, they need practice and experience. Top digital marketing companies in Kerala are offering free internship programmes to graduate , for making them better digital marketing professionals of tomorrow.

Like some dishes  taste excellent and some others feel ordinary  even though they all follow the same recipe, only wise use of social media makes your business a brand. Otherwise they look like ‘ famous Aviyal  of Kerala Sadya’  everything is  their but the audience didn’t get what really your company is trying to communicate.

Online Learning : For Digital Marketing Skill Training

Learn to earn,earn to succeed and succeed to settled is the routine cycle our family and society teach us,we do the same. 

I would like to thank the idea mobile network brand ,who initially advertised the possibility of online learning  to each and every one in the society where education is not affordable to all.

I used to spend my learning time with libraries or lecture notes,while my sister who is doing same subject computer science ,devote learning time more in online learning platforms and hearing online lectures.

Now learning is not a childhood friend who walk with you and say goodbye when you are in a busy job.

Every profession need skill updation and learning schedules to excel in an extra competent business world. 

We will discuss which are the best online learning websites and how they can make difference in your professional career to glorious heights.

1. Udemy.com

Helping individuals to reach their goals and pursue their dreams by connecting students all around the world to best instructors in each  subject.

Udemy have over 2000 learning  courses on digital Marketing , Business, Office productivity, photography, Music, Health, Development ,Life style etc.

Offers both free and paid courses based on instructors.

2.Hubspot Academy

Online training through courses, projects, certification and software training. Hubspot is a worldwide leader in inbound marketing and  sales education.

Digital marketing agencies in kerala are now preferring hubspot certified SEO analyst ,companies have an opinion hubspot Online training  is more productive and updated to the current trends.

3.Coursera 

Coursera offers online courses, specialization ,degrees and certification in a  variety of subjects, such as engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and others.

Coursera works with universities and other institutions ,to help learning aspirants to enjoy learning without leaving their jobs and migrate to better profession.

What are the benefits of  Online learning ?

• Covenant

• Flexible

• Individual Attention

• Affordable learning

• Efficient and interactive

Digital Classroom World Class Instructors 

If an IIM seat or top university course disappoints you by not offering a seat , don’t waste time crying, do your job  and learn your course online.

An expert is not only the product of reputed institution but also a dedicated researching E- learner.

Sandeep maheshwari famous motivator explains in every business earning and learning must happen parallel.

Don’t wait for the admission time enroll and start your class online from today itself.

An Idea can change your life ,tap your fingers to open good windows of growth and success through online learning.

What is an Influencer Marketing? New level branding

We all buy new branded products just because of the celebrity influence of adds we always watch.

In digital marketing ,influencer marketing is  a similar new level branding of our product or business through influential people. 

You are familiar with influencers like famous youtubers, bloggers , vloggers , technical experts ,even inspiring entrepreneurs, motivational speakers or large company marketing heads.

Let’s explore in depth about the scope of influencer marketing and how it works out? 

What is Influencer Marketing?

Influencer Marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

Instead of marketing directly to the large group of your customers, influencer marketing  focus  on key leaders to brand your message.

Influencer can be inspired, hired or paid for talking facts about your product /business.

How it works?

Rather than a word of mouth marketing, influencer marketing is leveraging the influence of key individuals among friends ,family ,society and larger follower circles.

Top Digital marketing experts are ranked influencers like Neil Patel ,Mari smith etc.

If we know that pulse of consumers ,who are most likely social media audiences, highly subscribed YouTube channel people, widely read bloggers can all become part of our influencer marketing campaigns.

Step by step Influencer Marketing

1.Identify right person as influencer for your business or product.

2.Convince your influencer and campaign business to  influencer target audience.

3.Keep track of reach, brand awareness and resulted sale.

4.Convert influencer marketing leads to business.

In an interview with one of the sensational travel vlogger he explained, customers and people are always looking for the best products, places and opportunities in the world and there's nothing wrong in marketing right information in an interesting way.

When people google for everything, even soulmates are searched at web networks ,good influencer marketing could bring more positive results.

Last but not least influencer marketing make your business more trustworthy than normal advertisement.

Maximum potential for social media sharing and largest ROI ,forcing digital marketing companies in Kerala, ,also to equip their tools towards influencer marketing.

Latest Trends In SEO : Go Beyond Google Search

Reading an excellent SEO post in search engine Journal, a dedicated website for producing latest search news and providing tips and guidelines for the SEO community. 

The sentence which stuck in my mind is to go beyond the google search, and you may also think about what it means? 

Without Google how can we live is a present condition and googling is the easy solution for the most complicated problems. 

According to digital marketing companies in Kerala, search engine algorithms are updated more frequently and to stand ahead of the competition the digital marketing agencies have to sweat more with their ideas.

Why Go Beyond Google Search?

SEO is showing up however and wherever people are searching not just getting the first blue link in any of the popular browsers. 

As Cindy Krum, CEO of Mobile Moxie pointed out you must learn how to drive traffic and engagements for things other than just websites. 

In his words “ if potential customers are searching for apps , you need to rank in Play stores and App stores. If people are searching for podcasts or videos you need to rank where people search for those things”

Creating an entire search experience should be the goal of  digital marketing agencies in branding their clients.

Latest SEO Trends You Need To Know

1. Understanding the taste and intent of your Audience

2. Go Beyond Google Search : Most populous country China use Baidu and Sogou widely.

3. Use Structured Data Markup : As impact of AI is stronger structured data is becoming more important.

4. Focus on Exceptional Contents : Quality new information is given priority by search engines when a lot of fake and duplicated information is flooding online.

5. Increase Expertise, Authority and Trustworthiness  : EAT ratings are considered for search engine ranking. You cannot rank easily just giving quality content until you become an authority on a given subject.

6. Invest In Technical SEO : Technical sides of SEO like Website speed , Javascript and progressive web apps are a remarkable area to focus as the complexities of websites grow every year.

7. More Focus To On Page SEO : For shortening the conversion process , on page SEO must be focused and add features like chatbots and FAQ. Users must be able to navigate easily and they get quick results for their query.

8. Optimize for featured Snippets and Voice Search : Now people are lazy to write queries but they prefer a voice search, so prepare for that advanced searching trend. Featured snippets and SERP (Search Engine Result Pages) features.

9. Learn Machine Learning : In 2019 companies need to adopt machine learning to develop unique content for SEO.

Words have the power to crown a King and throw him away if needed , So in digital marketing and SEO always search for genuine studies and findings then go beyond all which may look like honey.

Career in SEO is a cold war between competitors , one with better brains may succeed and the lesser will have to struggle if they do not learn the recent updates and new trends.

How AI revolutionise Digital Marketing?

Digital Marketing jobs have more Artificial intelligence impact this year,as experts predict AI

can revolutionise digital marketing in many ways .

So it’s time to know more about how those changes affect digital marketing industry.Survey by Salesforce indicated that 51% of marketers are already using AI, and 27% more are even planning on incorporating this technology in 2019. 

This represents the highest expected year-after-year growth of all emerging technologies that marketers are considering adopting next year, surpassing even the Internet of Things (IoT) and marketing automatiasation.

While the amount of information on potential consumers grows, computer sciences related to AI (like machine learning, deep learning and natural language processing [NPL]), will be of utmost importance when making data-based decisions.

How AI Helps Digital Marketing?

1.Predictive Analysis: AI application will transform marketers from reactive to proactive planners, the data that serves as a forward-thinking element or guide to make the correct decisions.

An example of how this discipline is applied in digital marketing is the ranking of prospects or lead scoring.Predictive analysis is just the use of data, statistical algorithms, and machine learning techniques to identify the probability of future conclusions based on data history.

Models generated by machine learning can be trained to rank prospects or leads based on certain criteria that the sales team defines as “qualified purchasers.

” This way, the sales team won’t lose any more time on leads that will never convert and can focus on those that will. This, in addition to contributing to increasing sales, means saving considerable time and resources.

2.Chat bots:Chatbots are making the process of automating responses to potential buyers’ frequently asked questions even easier by providing them with a way to search for the product or service they’re looking for a good indicator of a chatbot powered by AI is its ability to answer open questions. 

These bots use natural learning processing and machine learning to find the correct response.

They can serve clients 24/7 and retain their data. They’re friendly and never lose their patience. Customers may get angry, but the bot always treats them well.

Chatbots can respond to several requests from different customers at the same time, so waiting times will no longer be a problem.

3.Content Writing and curation: Hundreds of articles in the Washington Post are already credited with artificial intelligence technology, Heliograf.Intelligent tools like Wordsmith, Articoolo, and Quill are already being used by the Associated Press and Forbes to create news, which leads to clicks on their websites. 

Using templates and fill-in-the-blanks to enter data and keywords can create unique content that gives the impression a human wrote it.

Content curation by artificial intelligence will make it possible to better connect with visitors on certain websites and show them more relevant content.

This technology is commonly used to make personalised content recommendations like people who buy ‘product x’ also buy ’product y’ .

4.Searches: Google revealed that around 70% of the searches Google Assistant receives are in natural, conversational language, and do not use the typical key works that you would type out in a classic Google search.Google’s machine learning algorithm, RankBrain, was created to get much more relevant search results.

It interprets the user’s voice searches and, using the power of AI, provides the user with the best results according to what it interpreted from the user’s language and context.

The way people perform online searching has changed.Innovations like Amazon Echo, Google Home, Apple’s Siri, and Microsoft’s Cortana make it easy for people to perform searches by just pressing a button or saying a voice command.So AI have great role in digital marketing by analysing search patterns.

5.Digital Advertising:For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action.

To achieve this, they analyse the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand.

Adext is an Audience Management as a Service (AMaaS) that uses deep, transfer and machine learning to automate the handling and optimisation of your ads on platforms like Google AdWords and Facebook Ads.

This means that, in addition to testing different audiences on each ad to detect the one most likely to make the desired action or conversion, it’s able to identify and learn which platforms are most profitable and then channel the investment toward them.

6. Web designing and User Experience: Today, there are already applications, like Grid, that use artificial intelligence to design a website based on user-provided information (like images, text, calls-to-action, etc.). They can make the website look professional in much less time and at an unbeatable price.

It’s possible to personalise an experience on a website. After analyzing thousands of data on a single user (including location, demographics, devices, interaction with the site, etc.), AI can display offers and content that are more appropriate for each user type.

7.E-mail Marketing: Boomtrain, Phrasee, and Persado are some tools that AI applies to email marketing. And according to Phrasee, its generation of email subject lines surpasses those of a human by over 95%. Persado even says that its cognitive content exceeds what a human could do 100% of the time.

Machine learning or automatic learning can analyze millions of data about the consumer to then determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks.

It’s Time to use Computer Brain

We always say trainees to use your brain and do that job sensibly, and I think now it’s time to use computer brain and do the job perfectly.Application of artificial intelligence in Digital marketing could do miraculous results than congested team of ordinary SEO analysts.

So if you are the best digital marketing company ,move fast towards the new AI revolution, and also if you are a digital marketing expert update your skills to beat the computer brains that may wipe out your job sometimes in near future.We can expect a robot finish  blog   while you just talking  your thoughts and ideas,artificial intelligence learning your styles and pattern of writing; implementing a personalised blog within minutes.

 

Google vs Facebook on Branding

Google and Facebook two words z generation people more love.

Many of the internet users live on these platforms for personal and official purposes.

When I saw an excellent post by digital marketing expert how both these differ on the purpose of branding , would like to share those information for the aspiring digital marketing professionals to sharpen their skills and focus.

Google

Google is about instant results as you type.Branding become successful when your product or company shows top position in Google search whenever the customer search for a particular need.

Add Targeting options in Google

Keywords: Keyword based  targeting helps advertiser's to get audience based on keywords.

Geo Targeting: Target audience based on Geo location.

Customer Match: Target user with batch of E mail addresses that we upload to Google.

Demographic: Google demographic targeting is less compared to Facebook.

Retargeting:Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

Facebook

Facebook is about brand awareness,as the largest addictive social media you can create brand awareness through the various features of Facebook.

Psychographics: Facebook target ads on users education,workplace and like among others.

Geo Targeting:Geo Targeting is same as Facebook.

Custom Audience: Target audience who have already visited your website.

Demographic: Facebook demographic targeting are extensive and accurate.Digital MArketing Agency in kerala

Retargeting: Facebook gives more results on retargeting ads than Google.

The study of marketing techniques is endless,as it need updating every second.Facebook and Google are the best tools to boost marketing .

Digital marketing companies In India are focusing both organic and paid promotion for branding products.Just like the expert know best time and where to knock door for the better results only best digital marketing agency executes most apt strategy for branding your product in correct manner.

Learn digital marketing by doing more experiments with available references and more systematic studying of new approaches.Have a nice time.